Strex
Telenor, TeliaSonera and Tele2's joint mobile payment company – speed and efficiency. Telenor, TeliaSonera and Tele2's joint company for mobile payment in Norway is changing its name from mPayment to Strex. The company, which currently handles over 40 million transactions annually, is simultaneously launching a new platform that will provide new opportunities, and make mobile payment even easier and more accessible. The name [...]
YT
Tine's sports series developed with Olympiatoppen – activity, achievements and performance. The new series from Tine has been named YT, and is described as the company's biggest venture ever. The series has been developed in collaboration with Olympiatoppen. YT is a series of products that provide people with the best possible nutritional supplements before, during and after a training session, while also aiming to [...]
Nortura
The Gilde/Prior merger – Norway, nature, industry, and Norwegian traditions. The Gilde/Prior merger has been named NORTURA. The name refers directly to Norway and the English word «nurture,» which among other things means sustenance or food. In addition, the name directly alludes to the word «natur» (nature), and gives us clear associations to «kultur» (culture) and Norwegian traditions. The name gets right to the core [...]
Gnist Barnehager
Enthusiasm and glow, talent and inspiration – ignite the best in your child. Grønmyr Barnehage is changing its name to GNIST BARNEHAGER. Gnist is a positively charged word that refers to enthusiasm and glow, talent, inspiration, and potential. All these meanings reflect Grønmyr’s values and its desire to provide the very best for the little ones. […]
Fryd
Ostecompagniet's cheese range – celebration, enjoyment, delight and tasteful pleasures. Ostecompagniet has gathered a group of cheeses under a common brand into a cheese range named FRYD. FRYD refers to Ostecompagniet's slogan – «It should be easy to choose tasteful pleasures». FRYD is a good, Norwegian word referring to joy and inspiration. FRYD means […]
Stokke Xplory
Stokke's international pram – the child exploring the world. Xplory is the name of the Stokke Group's international venture; a multifunctional pram. The pram is a revolutionary product and introduces a completely new category of pram. The high seating position gives the child a fantastic overview and allows them to explore the world in a new way. Ergonomics has been central to the development of […]
TINE STYRK
milk product with 50% more protein and calcium – strength for muscles and bones. On September 1, 2012, Tine is launching its new milk product «TINE STYRK». The milk is fat-free (skimmed milk) with the taste and appearance of semi-skimmed milk, but contains 50 percent more protein and 50 percent more calcium compared to other milk. It is also filtered […]
Inspira
Hennig Olsen Is’ premium ice cream range – inspiration, joy and the good moments. Hennig Olsen Is is launching another tempting new product; the INSPIRA range – Premium ice cream! The name indicates inspiration, and has positive values like enthusiasm, spark, impulse, mood and spirit – all meanings that directly relate to the values Hennig-Olsen Is wishes to express in […]
MyCall
MyCall is the new name for the telephone operator Lebara. MyCall is a pleasant and welcoming name, and indicates that one has a kind of ”ownership” of the company and one's subscription. MyCall naturally means ”my phone call”, but at the same time it can also have other meanings such as ”my choice” or ”my decision” – which refers to a conscious action […]
Autoria
Overarching name for three car dealerships – AUTO + «motor» in an indicative way. Welcome AUTORIA! NameAbrand has developed a new, overarching name for the three car dealerships Oppegård Bil AS, Motorsenteret Ski AS and Torp Auto, which today operate as one company. The client wanted an indicative name for the business, which nevertheless says something about the industry affiliation. [...]