Bavac
Base layers from Elite Sport – groundbreaking, extreme and innovative. In autumn 2002, Vegard Ulvang's company Elite Sport AS is launching a new brand on the base layer market. Prominent athletes such as Kari Traa, Bente Skari, Anders Aukland and Vibeke Skofterud will be front figures in the launch. The name Bavac was developed based on values such as groundbreaking, extreme and innovative, with [...]
Alliero
Norway's leading full-service provider in surface rehabilitation – an alliance of professionals. Brendmoe & Kirkestuen AS previously held a position as painting masters only. However, the company has now undergone a major transformation, both in terms of personnel and desired positioning, and therefore needed a new company name. Moving from being only painting masters, the company now considers itself […]
Læringslivet
NHO's Annual Conference 2014 – we learn throughout our lives. The name of NHO's annual conference 2014 is «Læringslivet» (Learning Life), and NameAbrand is proud to be able to add it to our list of references. We learn throughout our lives. We learn in different ways every single day, whether we are in kindergarten, at school, in higher education, at the workplace or [...]
Kringom
The public transport service in Sogn og Fjordane – voted business name of the year by the Language Council. KRINGOM has finally been launched; the public transport service in Sogn og Fjordane county municipality has a new name. Kringom is both a written and Nynorsk expression, at the same time as it is simply a synonym for around or about, and has meanings such as to and fro, forth and back […]
Brakar
Buskerud Public Transport – from the bear in the county coat of arms, power and tradition. Buskerud Public Transport AS has changed its identity and is now called BRAKAR. The company has previously received a lot of feedback that their name was difficult to remember and hard to use, – and therefore they have now chosen a shorter and simpler name. The name BRAKAR refers to the county coat of arms […]
Virke
HSH became VIRKE – an active word about work and things functioning. On 28 September 2011, HSH launched its new name, VIRKE. The name associates with employers« organisations and HSH's foundation and values. VIRKE is an active word that is both about work and about things »working'/'functioning'. The name was developed by NameAbrand in [...]
Espira
Barnebygg Gruppen's operating company – «inspiration» and «to sprout». Barnebygg Gruppen AS both builds and operates nurseries in Norway. The operating company needed a new name that didn't just indicate construction business, and that was also suitable for positioning and differentiation. The new name became ESPIRA, which is derived from both ”inspiration” and from ”to sprout”. In addition, find [...]
Vard
STX has changed its name to VARD – from «varde», the safe landmark at sea. STX is changing its name to VARD. STX OSV has been bought by the Italian group Fincantieri and has consequently changed its name to VARD™. NameAbrand has been Brandlab Oslo's collaboration partner in the naming process, and has developed the name VARD for the launch. The new name stems [...]
Asolvi
Evatic is now Asolvi, and we are proud to have been involved in this exciting process alongside the talented Implement Consulting Group. We went from being a company with one product to having three international products under our umbrella in two years, following two international acquisitions. To signal more clearly […]
Premium Chicago
Peppes Pizza's new pizza line – innovative flavour combinations, California freestyle. In the last quarter of 2012, NameAbrand was tasked with the exciting assignment of running a naming process for several new pizza lines for Peppes Pizza. Two of the lines have now been named and launched – and we are proud to present the very first, which is FREESTYLE California. The pizza line […]