The Gilde/Prior Merger – Norway, nature, business, and Norwegian traditions.
The Gilde/Prior merger has been named NORTURA. The name directly refers to Norway and the English word «nurture,» which among other things means nourishment or food. Furthermore, the name directly alludes to the word «nature» and gives us clear associations with «culture» and Norwegian traditions.
The name goes straight to the core of the company's field of operation with its clear associations to food, nutrition and health. The name is pleasant to say, easy to remember and pronounce, both in Norwegian and internationally.