Ostecompagniet's cheese series – celebration, enjoyment, pleasure, and tasty delights.
Ostecompagniet has gathered a group of cheeses under a common brand for a cheese range called FRYD. FRYD refers to Ostecompagniet's slogan – «It should be easy to choose tasty pleasures». FRYD is a good Norwegian word that refers to joy and inspiration. FRYD naturally means festival, pleasure, joy, jubilation, happiness and desire – thus referring to good times, cosiness, joy and tasty pleasures. FRYD shows that «cheese is cosiness» (comforting), as well as inspiring and appealing to try the good cheeses.