Barnebygg Group's operating company – «inspiration» and «to sprout».
Barnebygg Gruppen AS both builds and operates nurseries in Norway. The operating company needed a new name that did not only indicate construction activities, and which would also be suitable for positioning and differentiation. The new name became ESPIRA, derived from both ”inspiration” and from ”to sprout”. In addition, we find the word ”spirit”, which alludes to drive and attitude – also good values for operating nurseries that provide good expertise and willingness to work. Design: Helene Skjelten Ligeti., Designranch.