{"id":2545,"date":"2026-04-10T12:24:52","date_gmt":"2026-04-10T12:24:52","guid":{"rendered":"https:\/\/nameabrand.no\/?p=2545"},"modified":"2026-04-14T07:09:41","modified_gmt":"2026-04-14T07:09:41","slug":"virke","status":"publish","type":"post","link":"https:\/\/nameabrand.no\/en\/virke\/","title":{"rendered":"Virke"},"content":{"rendered":"<p class=\"text-lg text-muted-foreground leading-relaxed mb-3\">HSH became VIRKE \u2013 an active word about work and things functioning.<\/p>\n<div class=\"prose prose-lg max-w-none\">\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">On 28 September 2011, HSH launched its new name, VIRKE. The name is associated with employer organisations and HSH's foundations and values. VIRKE is an active word that relates to both work and things \u00abworking\u00bb or functioning.<\/p>\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">The name was developed by NameAbrand in collaboration with Brandlab Oslo. Design:\u00a0<a href=\"http:\/\/brandlab.no\/\" target=\"_blank\" rel=\"noopener\" data-track-event=\"click\" data-track-action=\"link_clicked\">BrandLab Oslo<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>HSH ble til VIRKE \u2013 et aktivt ord om arbeid og at ting skal fungere. Den 28. september 2011 lanserte HSH sitt nye navn, VIRKE. Navnet assosierer til arbeidsgiverorganisasjon og HSHs fundament og verdier. VIRKE er et aktivt ord som b\u00e5de handler om arbeid og at ting skal &laquo;virke&raquo;\/fungere. Navnet er utviklet av NameAbrand i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referanser"],"_links":{"self":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":2,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"predecessor-version":[{"id":2924,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2545\/revisions\/2924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media\/2475"}],"wp:attachment":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}