{"id":2543,"date":"2026-04-10T12:24:25","date_gmt":"2026-04-10T12:24:25","guid":{"rendered":"https:\/\/nameabrand.no\/?p=2543"},"modified":"2026-04-14T07:14:18","modified_gmt":"2026-04-14T07:14:18","slug":"espira","status":"publish","type":"post","link":"https:\/\/nameabrand.no\/en\/espira\/","title":{"rendered":"Espira"},"content":{"rendered":"<p class=\"text-lg text-muted-foreground leading-relaxed mb-3\">Barnebygg Group's operating company \u2013 \u00abinspiration\u00bb and \u00abto sprout\u00bb.<\/p>\n<div class=\"prose prose-lg max-w-none\">\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">Barnebygg Gruppen AS both builds and operates nurseries in Norway. The operating company needed a new name that did not only indicate construction activities, and which would also be suitable for positioning and differentiation. The new name became ESPIRA, derived from both \u201dinspiration\u201d and from \u201dto sprout\u201d. In addition, we find the word \u201dspirit\u201d, which alludes to drive and attitude \u2013 also good values for operating nurseries that provide good expertise and willingness to work. Design: Helene Skjelten Ligeti.,\u00a0<a href=\"http:\/\/designranch.no\/\" target=\"_blank\" rel=\"noopener\" data-track-event=\"click\" data-track-action=\"link_clicked\">Designranch<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Barnebygg Gruppens driftsselskap \u2013 \u00abinspirasjon\u00bb og \u00ab\u00e5 spire\u00bb. Barnebygg Gruppen AS b\u00e5de bygger og drifter barnehager i Norge. Driftsselskapet trengte et nytt navn som ikke indikerer bare byggvirksomhet, og som ogs\u00e5 egner seg for posisjonering og differensiering. Det nye navnet ble ESPIRA som er utledet av b\u00e5de \u201dinspirasjon\u201d og fra \u201d\u00e5 spire\u201d. I tillegg finner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referanser"],"_links":{"self":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":2,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2543\/revisions"}],"predecessor-version":[{"id":2928,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2543\/revisions\/2928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media\/2476"}],"wp:attachment":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}