{"id":2541,"date":"2026-04-10T12:24:07","date_gmt":"2026-04-10T12:24:07","guid":{"rendered":"https:\/\/nameabrand.no\/?p=2541"},"modified":"2026-04-14T07:13:50","modified_gmt":"2026-04-14T07:13:50","slug":"vard","status":"publish","type":"post","link":"https:\/\/nameabrand.no\/en\/vard\/","title":{"rendered":"Vard"},"content":{"rendered":"<p class=\"text-lg text-muted-foreground leading-relaxed mb-3\">STX changed its name to VARD \u2013 from \u00abvarde\u00bb, the safe beacon at sea.<\/p>\n<div class=\"prose prose-lg max-w-none\">\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">STX is changing its name to VARD. STX OSV has been acquired by the Italian group Fincantieri and, in this regard, has changed its name to VARD\u2122. NameAbrand has been Brandlab Oslo's partner in the naming process, and has developed the name VARD for the launch. The new name originates from the Norwegian word \u00abvarde,\u00bb which signifies a safe route at sea and reflects traditions and maritime heritage. For generations, the company in the northwest has built and adapted advanced offshore and special vessels, and developed strong innovation capabilities for systems and solutions in shipbuilding. Brandlab Oslo was commissioned by STX OSV, and we are proud to have collaborated with the agency in the naming process. Design:\u00a0<a href=\"http:\/\/brandlab.no\/\" target=\"_blank\" rel=\"noopener\" data-track-event=\"click\" data-track-action=\"link_clicked\">Brandlab Oslo<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>STX skiftet navn til VARD \u2013 fra \u00abvarde\u00bb, den trygge leden til sj\u00f8s. STX skifter navn til VARD. STX OSV er kj\u00f8pt av den italienske gruppen Fincantieri og har i den forbindelse byttet navn til VARD&#x2122;. NameAbrand har v\u00e6rt Brandlab Oslos samarbeidsparter i navnprosessen, og har utviklet navnet VARD for lanseringen. Det nye navnet stammer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referanser"],"_links":{"self":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/comments?post=2541"}],"version-history":[{"count":2,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2541\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2541\/revisions\/2927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media\/2477"}],"wp:attachment":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/categories?post=2541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/tags?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}