{"id":2531,"date":"2026-04-10T12:21:49","date_gmt":"2026-04-10T12:21:49","guid":{"rendered":"https:\/\/nameabrand.no\/?p=2531"},"modified":"2026-04-10T12:21:49","modified_gmt":"2026-04-10T12:21:49","slug":"nortura","status":"publish","type":"post","link":"https:\/\/nameabrand.no\/en\/nortura\/","title":{"rendered":"Nortura"},"content":{"rendered":"<p class=\"text-lg text-muted-foreground leading-relaxed mb-3\">The Gilde\/Prior Merger \u2013 Norway, nature, business, and Norwegian traditions.<\/p>\n<div class=\"prose prose-lg max-w-none\">\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">The Gilde\/Prior merger has been named NORTURA. The name directly refers to Norway and the English word \u00abnurture,\u00bb which among other things means nourishment or food. Furthermore, the name directly alludes to the word \u00abnature\u00bb and gives us clear associations with \u00abculture\u00bb and Norwegian traditions.<\/p>\n<p class=\"text-base text-foreground\/80 leading-relaxed mb-4\">The name goes straight to the core of the company's field of operation with its clear associations to food, nutrition and health. The name is pleasant to say, easy to remember and pronounce, both in Norwegian and internationally.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fusjonen Gilde\/Prior \u2013 Norge, natur, n\u00e6ring og norske tradisjoner. Fusjonen Gilde\/Prior har f\u00e5tt navnet NORTURA. Navnet henviser direkte til Norge og det engelske ordet &laquo;nurture&raquo; som blant annet betyr n\u00e6ring eller f\u00f8de. I tillegg henspeiler navnet direkte p\u00e5 ordet &laquo;natur&raquo;, og gir oss klare assosiasjoner til &laquo;kultur&raquo; og norske tradisjoner. Navnet g\u00e5r rett til kjernen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referanser"],"_links":{"self":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/comments?post=2531"}],"version-history":[{"count":1,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2531\/revisions"}],"predecessor-version":[{"id":2532,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/posts\/2531\/revisions\/2532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media\/2409"}],"wp:attachment":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media?parent=2531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/categories?post=2531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/tags?post=2531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}