{"id":324,"date":"2026-04-02T16:16:30","date_gmt":"2026-04-02T16:16:30","guid":{"rendered":"https:\/\/nameabrand.no\/?page_id=324"},"modified":"2026-04-14T06:53:29","modified_gmt":"2026-04-14T06:53:29","slug":"navn","status":"publish","type":"page","link":"https:\/\/nameabrand.no\/en\/navn\/","title":{"rendered":"Name"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"324\" class=\"elementor elementor-324\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91e176 e-con-full e-flex e-con e-parent\" data-id=\"b91e176\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2f1cf elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9b2f1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Name<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d81a98 e-flex e-con-boxed e-con e-parent\" data-id=\"4d81a98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-024a549 elementor-widget elementor-widget-heading\" data-id=\"024a549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is the name so important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcc5906 e-flex e-con-boxed e-con e-parent\" data-id=\"bcc5906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df75bac e-con-full e-flex e-con e-child\" data-id=\"df75bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a25e373 elementor-widget elementor-widget-text-editor\" data-id=\"a25e373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Navnet er det merkeelementet som flest ganger forteller markedet om verdier og personlighet, kultur og funksjonalitet. Et godt navn er derfor et viktig, strategisk verkt\u00f8y for bedriften. Utallige variasjoner av navn er allerede registrert som varemerker og domener. Det stiller ekstra store krav til kreativitet og juridisk innsikt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8c2f6d e-con-full e-flex e-con e-child\" data-id=\"f8c2f6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd949c6 elementor-widget elementor-widget-text-editor\" data-id=\"bd949c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Det foreg\u00e5r en kontinuerlig kamp om det unike og s\u00e6regne, om \u00e5 ta posisjon. I en slik sammenheng b\u00f8r et navn helst representere en verdi for virksomheten, og ikke et handicap. Navn m\u00e5 aldri velges tilfeldig, men forankres i grunnleggende prinsipper i merkebyggingen. I tillegg m\u00e5 navnet tilpasses kompliserte regler for registrering og beskyttelse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca1fd5 e-flex e-con-boxed e-con e-parent\" data-id=\"0ca1fd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a251004 e-con-full e-flex e-con e-child\" data-id=\"a251004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69160ad elementor-widget elementor-widget-heading\" data-id=\"69160ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"The name is the spearhead in all communication towards the market, and should therefore never be chosen randomly.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3c798 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bd3c798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce6bd7 elementor-widget elementor-widget-heading\" data-id=\"1ce6bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NameABrand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ff9d3 elementor-widget elementor-widget-menu-anchor\" data-id=\"34ff9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"varemerke-merkevare\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8bb8f1 e-flex e-con-boxed e-con e-parent\" data-id=\"d8bb8f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720d540 elementor-widget elementor-widget-heading\" data-id=\"720d540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hva er forskjellen p\u00e5 et varemerke og en merkevare?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c25cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"4c25cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c4fdfa e-con-full e-flex e-con e-child\" data-id=\"7c4fdfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c630aea elementor-widget elementor-widget-text-editor\" data-id=\"c630aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Et varemerke kan best\u00e5 av alle slags tegn som skiller en virksomhets varer eller tjenester fra andre virksomheters varer og tjenester. Dette kan gjengis grafisk, for eksempel ord (ordmerke), ordforbindelser eller slagord, navn, figurer (figurmerke), bokstaver, tall og varens form, utstyr og emballasje. En merkevare er et varemerke med posisjon eller historie som setter i sving emosjonelle verdier i forbrukerens hode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7227d elementor-widget__width-initial elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"bc7227d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tR\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tTM\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57f44da e-flex e-con-boxed e-con e-parent\" data-id=\"57f44da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6625415 e-con-full e-flex e-con e-child\" data-id=\"6625415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c28f7a elementor-widget elementor-widget-heading\" data-id=\"4c28f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hva forventes av et navn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab8763 elementor-widget elementor-widget-text-editor\" data-id=\"aab8763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Et navn bygges gjerne opp rundt et sett emosjonelle verdier; kjerneverdiene du har valgt for selskapet, produktet eller konseptet. Navnet skal v\u00e6re unikt og spennende i forhold til konkurrentens, og gj\u00f8re det mulig \u00e5 bygge et nytt og slagkraftig navn eller varemerke ved hjelp av strategisk markedskommunikasjon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590e5a1 e-flex e-con-boxed e-con e-parent\" data-id=\"590e5a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a3a6d8 e-con-full e-flex e-con e-child\" data-id=\"7a3a6d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7adf325 e-con-full e-flex e-con e-child\" data-id=\"7adf325\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af3b49 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3af3b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3881c2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a3881c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lett \u00e5 oppfatte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0485c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8e0485c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Navnet b\u00f8r ligge godt i munnen rent fonetisk. Dermed blir det ogs\u00e5 lettere \u00e5 oppfatte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0c6f73 e-con-full e-flex e-con e-child\" data-id=\"d0c6f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-253908d e-con-full e-flex e-con e-child\" data-id=\"253908d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc44fee elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc44fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fe318 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"68fe318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lett \u00e5 huske<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a61ed elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"03a61ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Blir navnet for komplisert \u00e5 lese og oppfatte, blir det ogs\u00e5 vondt \u00e5 huske.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32502d2 e-con-full e-flex e-con e-child\" data-id=\"32502d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ef150d e-con-full e-flex e-con e-child\" data-id=\"5ef150d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50bb57b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50bb57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f580b0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6f580b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ha karakter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90be30e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"90be30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Navnet b\u00f8r inneha et s\u00e6rpreg og skille seg ut i forhold til konkurrentenes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbe342c e-flex e-con-boxed e-con e-parent\" data-id=\"bbe342c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-970822d e-con-full e-flex e-con e-child\" data-id=\"970822d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3eeb50d e-con-full e-flex e-con e-child\" data-id=\"3eeb50d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70420d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b70420d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e11b03 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e11b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fonetisk lett \u00e5 uttale p\u00e5 de relevante spr\u00e5k<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495e170 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"495e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Navnet m\u00e5 lyde godt p\u00e5 det spr\u00e5ket det skal brukes. Tjekkisk ordoppbygging fungerer for eksempel d\u00e5rlig i det norske marked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5784cac e-con-full e-flex e-con e-child\" data-id=\"5784cac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-33ed4e3 e-con-full e-flex e-con e-child\" data-id=\"33ed4e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba32814 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba32814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066cb50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"066cb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Navnet m\u00e5 ha emosjonelle og rasjonelle egenskaper<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466ba22 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"466ba22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kjerneverdiene er varemerkets emosjonelle egenskaper og personlighetstrekk som best beskriver varemerket, og som bedriften eller produktet skal assosieres med. De rasjonelle verdiene beskriver merkets fornuftsmessige innhold.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-778508a e-con-full e-flex e-con e-child\" data-id=\"778508a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0f6b3c4 e-con-full e-flex e-con e-child\" data-id=\"0f6b3c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555c72e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"555c72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4ce04 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a4ce04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fungere internasjonalt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9c23f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eb9c23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dersom navnet ogs\u00e5 skal markedsf\u00f8res utenfor Norges grenser, er det viktig at det ogs\u00e5 kan uttales p\u00e5 andre spr\u00e5k. Blir navnet for &laquo;s\u00e6rt&raquo; kan det v\u00e6re vanskelig for internasjonale kontakter \u00e5 huske og oppfatte navnet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bfea8 e-flex e-con-boxed e-con e-parent\" data-id=\"38bfea8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ae5e6d e-con-full e-flex e-con e-child\" data-id=\"0ae5e6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eb22ae3 e-con-full e-flex e-con e-child\" data-id=\"eb22ae3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0067b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff0067b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1edb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35a1edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fungere godt visuelt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7011ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f7011ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Navnet skal ikke bare h\u00f8res godt ut, men ogs\u00e5 se godt ut. Sprikende bokstaver kan virke uryddig, like h\u00f8ye bokstaver som o-er og e-er fungerer godt sammen. Her kan det v\u00e6re trygt \u00e5 f\u00e5 en designers uttalelse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533348d e-con-full e-flex e-con e-child\" data-id=\"533348d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-275f8b5 e-con-full e-flex e-con e-child\" data-id=\"275f8b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe47876 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe47876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a6ca5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a7a6ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fungere som varemerke\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb407e5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb407e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Med dette mener vi at navnet m\u00e5 inneha det s\u00e6rpreg som skal til for \u00e5 oppfylle varemerkelovens krav til registrering som ordmerke. Dette igjen betyr at navnet ikke m\u00e5 v\u00e6re direkte beskrivende for produktet eller selskapet, ei heller kvalitetsangivende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8961936 e-con-full e-flex e-con e-child\" data-id=\"8961936\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6422b67 e-con-full e-flex e-con e-child\" data-id=\"6422b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a974536 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a974536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25de33 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e25de33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Navnet m\u00e5 ha karakter, og skille seg ut fra konkurrentenes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fea4ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0fea4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Med god kjennskap til konkurrentenes posisjonering og navnestrategi, kan man lettere utvikle navn som skiller seg tydelig ut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6abfae elementor-widget elementor-widget-menu-anchor\" data-id=\"d6abfae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hvordan-jobber-vi\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef54dd e-flex e-con-boxed e-con e-parent\" data-id=\"fef54dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e58ad7 e-con-full e-flex e-con e-child\" data-id=\"1e58ad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b3878 elementor-widget elementor-widget-heading\" data-id=\"f3b3878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do we work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e5c1a elementor-widget elementor-widget-text-editor\" data-id=\"09e5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>NameAbrand har utviklet en navnprosess som sikrer navnets registrerbarhet og unikhet gjennom flere faser. Vi f\u00f8rer v\u00e5re kunder trygt gjennom den innledende fasen, den kreative fasen, kontrollfasen og presentasjonsfasen. For ytterligere informasjon, ta kontakt med oss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdae675 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bdae675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/nameabrand.no\/en\/foresporsel\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-location-arrow\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M444.52 3.52L28.74 195.42c-47.97 22.39-31.98 92.75 19.19 92.75h175.91v175.91c0 51.17 70.36 67.17 92.75 19.19l191.9-415.78c15.99-38.39-25.59-79.97-63.97-63.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vil du vite mer, ta kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe3c91 elementor-widget elementor-widget-image\" data-id=\"efe3c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/nameabrand.no\/wp-content\/uploads\/2026\/04\/NameAbrand-ikon-delt-300x300.webp\" class=\"attachment-medium size-medium wp-image-2806\" alt=\"\" srcset=\"https:\/\/nameabrand.no\/wp-content\/uploads\/2026\/04\/NameAbrand-ikon-delt-300x300.webp 300w, https:\/\/nameabrand.no\/wp-content\/uploads\/2026\/04\/NameAbrand-ikon-delt-150x150.webp 150w, https:\/\/nameabrand.no\/wp-content\/uploads\/2026\/04\/NameAbrand-ikon-delt-12x12.webp 12w, https:\/\/nameabrand.no\/wp-content\/uploads\/2026\/04\/NameAbrand-ikon-delt.webp 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvorfor er navnet s\u00e5 viktig? Navnet er det merkeelementet som flest ganger forteller markedet om verdier og personlighet, kultur og funksjonalitet. Et godt navn er derfor et viktig, strategisk verkt\u00f8y for bedriften. Utallige variasjoner av navn er allerede registrert som varemerker og domener. Det stiller ekstra store krav til kreativitet og juridisk innsikt. Det foreg\u00e5r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-324","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/pages\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":91,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/pages\/324\/revisions"}],"predecessor-version":[{"id":2919,"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/pages\/324\/revisions\/2919"}],"wp:attachment":[{"href":"https:\/\/nameabrand.no\/en\/wp-json\/wp\/v2\/media?parent=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}